Media Contact:
Laura Spencer, Marketing Coordinator
The Chamber of Southwest Riverside County
951-677-7916 ext. 5
Laura@ChamberSRC.org

ChamberSRC.org

FOR IMMEDIATE RELEASE

Murrieta/Wildomar Chamber of Commerce Unveils New Identity as The Chamber of Southwest Riverside County

New name reflects organization’s growing regional reach, partnerships and commitment to championing the business community

MURRIETA, Calif. — August 29, 2026 — The Murrieta/Wildomar Chamber of Commerce has officially unveiled its new name and brand identity, becoming The Chamber of Southwest Riverside County. The new identity was revealed during the organization’s annual Awards Celebration at Murrieta Hot Springs Resort on Saturday, August 29.

The rebrand marks an important next chapter for the organization and reflects the Chamber’s evolution from serving businesses primarily within Murrieta and Wildomar to playing an increasingly regional role in connecting businesses, community leaders, government partners and organizations throughout Southwest Riverside County.

“Our work has grown, our partnerships have grown, and our impact has grown—and it was time for our name to grow with us,” said Patrick Ellis, President/CEO of The Chamber of Southwest Riverside County. “This new identity better represents the work we are already doing and gives us room to continue building connections and creating opportunities across our region. At the same time, our commitment to the businesses and communities of Murrieta and Wildomar remains as strong as ever.”

While the name and visual identity are changing, the Chamber’s fundamental purpose remains the same: to champion business, convene leaders, advocate for a strong business environment and create opportunities for businesses and communities to thrive.

The new name also reflects the increasingly interconnected nature of Southwest Riverside County’s economy. Businesses, employees, customers and opportunities regularly cross city boundaries, making regional collaboration an important component of economic growth and long-term prosperity.

Through partnerships with local cities, business organizations, educational institutions, community leaders and economic development partners, the Chamber has continued to expand its role in advocacy, workforce development, entrepreneurship, innovation and regional collaboration.

“This isn’t about leaving behind where we’ve been—it’s about building upon it,” Ellis added. “Murrieta and Wildomar are an important part of our foundation and our future. The Chamber of Southwest Riverside County allows us to take the strength of what has been built here and use it to create an even greater impact for businesses throughout our region.”

The Chamber’s new visual identity and name will begin appearing immediately across its digital platforms and communications, with additional materials, signage and other brand elements transitioning over the coming months.

The rebrand was developed in partnership with The Creative Bar and represents the Chamber’s broader vision for its next chapter: a bigger regional vision with the same commitment to business.

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The Chamber of Southwest Riverside County is dedicated to championing business, connecting leaders and creating opportunities that strengthen the regional economy. Building upon its longstanding service to the Murrieta and Wildomar communities, the Chamber brings together businesses, government, education and community partners to foster collaboration, advocate for a strong business environment and support a thriving Southwest Riverside County.